Privacy Policy

1. Introduction

4M ("we," "us," or "our") operates 4m.fit (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases.

By using our Site, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide when you:

  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact customer support
  • Participate in surveys or promotions

This may include:

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely by our payment providers)
  • Order history and preferences

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring/exit pages
  • Date and time stamps
  • Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior. For detailed information, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate with you about your orders, account, and customer service inquiries
  • Send you marketing communications (if you've opted in)
  • Improve our website, products, and services
  • Detect, prevent, and address fraud or security issues
  • Comply with legal obligations
  • Analyze usage patterns and trends
  • Personalize your shopping experience

4. Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our business:

4.1 Payment Processing

We use Shopify Payments to process transactions. Your payment information is encrypted and transmitted securely. We do not store full credit card details on our servers.

4.2 Email Marketing

We use Klaviyo to send marketing emails to customers who have opted in. You can unsubscribe at any time by clicking the unsubscribe link in any email.

4.3 Analytics and Advertising

We may use the following third-party services:

  • Google Analytics: To understand how visitors use our Site
  • Facebook Pixel: To measure advertising effectiveness and deliver targeted ads
  • TikTok Pixel: To track conversions and optimize ad campaigns

4.4 Customer Support

We may use third-party customer support tools to provide assistance. These providers have access to personal information only to perform tasks on our behalf and are obligated not to disclose or use it for other purposes.

5. Your Rights (GDPR/UK GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have certain rights regarding your personal data:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at contact@4m.fit. We will respond within 30 days.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for tax and accounting purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country. By using our Site, you consent to such transfers.

9. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

4M
London, United Kingdom
Email: contact@4m.fit