Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies help us understand how you use our Site, remember your preferences, and improve your shopping experience.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: Required for the website to function properly (e.g., shopping cart, checkout)
  • Performance Cookies: Help us understand how visitors interact with our Site
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your browsing habits to deliver relevant advertising

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for you to browse our Site and use its features. Without these cookies, services like shopping cart and checkout cannot be provided.

Cookie Name Purpose Duration
_shopify_s Manages shopping cart and checkout Session
_shopify_y Maintains session across pages 1 year
cart Stores shopping cart contents 2 weeks
secure_customer_sig Customer login authentication 20 years

3.2 Performance and Analytics Cookies

These cookies collect information about how you use our Site, which pages you visit, and if you experience any errors. This helps us improve our Site's performance.

Cookie Name Purpose Duration
_ga Google Analytics - Distinguishes users 2 years
_gid Google Analytics - Distinguishes users 24 hours
_gat Google Analytics - Throttles request rate 1 minute

3.3 Functionality Cookies

These cookies allow our Site to remember choices you make (such as language or region) and provide enhanced, personalized features.

Cookie Name Purpose Duration
localization Remembers your country/currency preference 1 year
_landing_page Tracks first page visited 2 weeks

3.4 Marketing and Advertising Cookies

These cookies track your browsing habits and are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

Cookie Name Purpose Duration
_fbp Facebook Pixel - Tracks conversions and retargeting 3 months
fr Facebook - Delivers advertising 3 months
_ttp TikTok Pixel - Tracks user behavior 13 months
_klaviyo Email marketing tracking 2 years

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

  • Google Analytics: Helps us analyze website traffic and usage
  • Facebook: Enables social media features and targeted advertising
  • TikTok: Tracks ad performance and user engagement
  • Klaviyo: Powers our email marketing campaigns

These third parties may use cookies to collect information about your online activities across different websites. Their use of cookies is subject to their own privacy policies.

5. How to Manage Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your user experience and some features of our Site may not function properly.

5.2 Browser-Specific Instructions

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

5.3 Opt-Out of Targeted Advertising

You can opt out of targeted advertising from:

6. Your Consent

By using our Site, you consent to the use of cookies as described in this Cookie Policy. When you first visit our Site, you may see a cookie banner allowing you to accept or customize your cookie preferences.

You can change your cookie preferences at any time by adjusting your browser settings or by contacting us.

7. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals. However, you can control cookies through your browser settings as described above.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. We will notify you of any significant changes by posting the updated policy on this page.

9. Contact Us

If you have questions about our use of cookies, please contact us:

4M
London, United Kingdom
Email: contact@4m.fit

10. More Information

For more information about online privacy and cookies, visit: