EST. 2023

Jane Doe

Founder & CEO

It all started between Pilates classes and my yoga sessions. I love moving, but I dreaded the logistics that came with it: the morning struggle to match outfits, the mountain of laundry, and that constant feeling of never having the "right" pair of clean leggings. I realized I was spending more time managing my wardrobe than focusing on my well-being.

I knew active women needed a simpler solution. Why buy piece by piece when our workout routine is weekly?

That is how 4M was born. I wanted to simplify our daily lives by offering the essentials in Packs of 4. Four coordinated, high-quality outfits, ready for your weekly rotation. No more decision fatigue. With 4M, you have a ready-to-go outfit, impeccable style, and more time for what truly matters: the movement.

2024

The Essential Start: Four Leggings, Zero Stress

The 4M journey began by tackling the biggest pain point for active women: finding the perfect, clean pair of leggings. Driven by the desire to end the mental load of outfit coordination for Yoga and Pilates, we launched exclusively with our Signature Legging Pack of 4 (four identical, high-performance leggings in core colors). This focused approach instantly simplified the weekly rotation for our first customers

2025

Expanding Simplicity: The Full Uniform

Following the overwhelming success of the Legging Packs, our community asked us to expand the "uniform" concept to cover the full outfit. 2025 marked the introduction of new core pieces—such as sports bras, technical t-shirts, vests, and shorts—all available in coordinated Packs of 4. The goal remains the same: to provide an effortless, high-quality, full-week wardrobe for movement

Mission & Values

Innovation

We embrace creativity and push boundaries to deliver cutting-edge solutions.

Integrity

We operate with transparency and honesty in everything we do.

Excellence

We strive for the highest quality in our products and services.